animation commerciale

[bunch_travel_info column= »4″ info= »%5B%7B%22text%22%3A%22Les%20unions%20commerciales%20et%20galeries%20marchandes%22%2C%22text1%22%3A%22Si%20ici%20l’union%20fait%20la%20force%20pour%20l’attractivit%C3%A9%20commerciale.%20Elle%20fait%20aussi%20toute%20la%20difficult%C3%A9%20quant%20au%20r%C3%B4le%20de%20l’animateur.%20Il%20s’agit%20d’associer%20%C3%A0%20une%20m%C3%AAme%20op%C3%A9ration%20des%20personnes%20au%20profil%20bien%20diff%C3%A9rent.%20En%20effet%20un%20ind%C3%A9pendant%20n’a%20pas%20les%20m%C3%AAmes%20demandes%20qu’un%20franchis%C3%A9.%20Il%20est%20impossible%20de%20parler%20avec%20un%20ton%20identique%20des%20produits%20d’un%20assureur%20et%20des%20pains%20au%20chocolat%20du%20boulanger.%20Chacun%20doit%20%C3%AAtre%20envisag%C3%A9%20comme%20unique.%20Certes%20certains%20messages%20au%20micro%20auront%20un%20caract%C3%A8re%20g%C3%A9n%C3%A9ral%20(C’est%20la%20braderie%20de%20No%C3%ABl…%2C%20ce%20sont%20les%20soldes%20d’%C3%A9t%C3%A9…)%20mais%20beaucoup%20seront%20tr%C3%A8s%20sp%C3%A9cifiques%20%C3%A0%20une%20enseigne.%20La%20phase%20de%20pr%C3%A9paration%20et%20d’%C3%A9coute%20est%20alors%20d%C3%A9terminante%20%3A%20prendre%20le%20temps%20de%20rencontrer%20tout%20le%20monde.%20De%20plus%20il%20est%20souvent%20n%C3%A9cessaire%20de%20s’adapter%20%C3%A0%20des%20installations%20sonores%20d%C3%A9s%C3%A9quilibr%C3%A9es%20(plus%20fort%20ou%20moins%20fort%20%C3%A0%20certains%20endroits).%20Cependant%20%20ce%20type%20d’%3Cstrong%3Eanimation%20commerciale%3C%2Fstrong%3E%20est%20un%20challenge%20passionnant%20et%20le%20r%C3%A9ussir%20une%20grande%20satisfaction.%20VRAIMENT%20!%20%20%20%20%22%2C%22icon%22%3A%22fa%20fa-spinner%22%7D%2C%7B%22text%22%3A%22La%20grande%20surface%22%2C%22text1%22%3A%22En%20terme%20de%20r%C3%A9putation%20pour%20les%20animateurs%20c’est%20souvent%20l%C3%A0%20que%20le%20bas%20blesse%2C%20l%C3%A0%20au%20beau%20milieu%20de%20la%20grande%20surface%20!%20Lors%20d’une%20%3Cstrong%3Eanimation%20commerciale%3C%2Fstrong%3E%20il%20est%20tr%C3%A8s%20souvent%20per%C3%A7u%20par%20le%20client%20comme%20un%20%5C%22agresseur%5C%22%20de%20plus%20(avec%20l’affichage%20promotionnel).%20Il%20parle%20trop%20fort%2C%20trop%20longtemps%20et%20trop%20vite.%20Pourtant%20avec%20quelques%20r%C3%A8gles%20l’animateur%20peut%20repr%C3%A9senter%20une%20excellente%20force%20de%20vente.%20D’abord%20intervenir%20par%20des%20messages%20courts%20(%20pas%20plus%20de%2020%20secondes)%20et%20pr%C3%A9cis%20alliant%20information%20et%20promotion.%20Elocution%20pos%C3%A9e%20et%20avec%20le%20sourire.%20Ne%20pas%20h%C3%A9siter%20%C3%A0%20laisser%20le%20micro%20et%20%C3%A0%20poursuivre%20son%20animation%20a%20cappella%20directement%20avec%20les%20clients%20autour.%20Enfin%2C%20cela%20fait%20toujours%2C%20mauvaise%20figure%20ne%20pas%20arpenter%20de%20long%20en%20large%20micro%20%C3%A0%20la%20main%20les%20rayons%20%3A%20%C3%A7a%20fait%20penser%20%C3%A0%20la%20poule%20qui%20a%20perdu%20son%20couteau…%20C’est%20vrai%20l’%3Cstrong%3Eanimation%20commerciale%3C%2Fstrong%3E%20en%20grande%20surface%20est%20%C3%A0%20repenser%20avec%20l’apport%20de%20nouveaux%20jeux%20et%20l’arriv%C3%A9e%20d’intervenants%20insolites%20(musiciens%2C%20com%C3%A9diens…)%20mais%20ces%20r%C3%A8gles%20simples%20sont%20immuables%20et%20beaucoup%20d’entre%20nous%20les%20ont%20oubli%C3%A9es.%20%22%2C%22icon%22%3A%22fa%20fa-level-up%22%7D%2C%7B%22text%22%3A%22Boutique%20unique%2C%20op%C3%A9ration%20sp%C3%A9ciale%22%2C%22text1%22%3A%22Inauguration%2C%20anniversaire%2C%20soir%C3%A9e%20ventes%20priv%C3%A9es%2C%20pr%C3%A9sentation%20d’une%20nouvelle%20collection%20ou%20d’une%20nouvelle%20gamme%2C%20d%C3%A9fil%C3%A9%20de%20mode%2C%20sont%20autant%20d’op%C3%A9rations%20pour%20lesquelles%20les%20enseignes%20font%20de%20plus%20en%20plus%20appel%20%C3%A0%20des%20professionnels%20du%20micro.%20Il%20s’agit%20encore%20d’%3Cstrong%3Eanimation%20commerciale%3C%2Fstrong%3E%20mais%20d’un%20tout%20autre%20genre%20que%20celle%20effectu%C3%A9e%20lors%20d’une%20braderie%20sur%20plusieurs%20magasins%20ou%20de%20ventes%20flash%20dans%20un%20hypermarch%C3%A9.%20Tout%20est%20une%20question%20de%20dosage%2C%20de%20bon%20%C3%A9quilibre%20entre%20l’animateur%20vendeur%20(l’op%C3%A9ration%20sert%20%C3%A0%20promotionner%20la%20boutique)%20et%20le%20pr%C3%A9sentateur%20(c’est%20aussi%20un%20%C3%A9v%C3%A9nement-spectacle).%20Le%20d%C3%A9fi%20est%20de%20passer%20successivement%20de%20l’habit%20de%20l’un%20au%20costume%20de%20l’autre%20sans%20rupture%20aucune.%20L’observation%20des%20invit%C3%A9s%20doit%20%C3%AAtre%20constante%20pour%20bien%20appr%C3%A9hender%20ces%20moments%20opportuns%20afin%20de%20passer%20de%20la%20promotion%20%C3%A0%20la%20pr%C3%A9sentation%20et%20vice%20versa.%20%22%2C%22icon%22%3A%22icon%20flaticon-cheers%22%7D%5D » title= »Mes principaux clients pour l’animation commerciale ! » subtitle= »Les commerçants regroupés, les grandes surfaces et les enseignes particulières sont les trois types de clients pour lesquels j’effectue des prestations.
Les objectifs demandés peuvent être très différents.
Cela peut aller d’un cahier des charges très précis comme dans le cadre du lancement d’une marque à une animation plus improvisée pour une union commerciale.
J’ai une très bonne connaissance de ces trois clientèles.
Cela me permet d’avoir une bonne approche et de réaliser le travail correspondant à leurs attentes. »]

[bunch_clients style= »2″ cat= »animation-commerciale » num= »9″ title= »MA RUE DU COMMERCE A MOI ! » subtitle= »Un client satisfait est un client fidèle.
Cela fait plusieurs années que dans le cadre de l’organisation de leurs animations commerciales ceux-là reconduisent mes contrats. » btn= »ON S’APPELLE ? » text= »A VOTRE TOUR D’Y PRENDRE PLACE ! » link= »https://www.sebastien-galaup.com/contact/ »]